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Ashley León

UX/UI Designer

UX Researcher

UI Designer

Psychologist

Ashley León

UX/UI Designer

UX Researcher

UI Designer

Psychologist

Metlife

  • Date: April - May 2024
  • Made for: Laboratoria, Metlife Chile
About the project

Metlife

As part of a collaborative team of four, we worked on a confidential UX/UI design project for MetLife, using the Design Thinking methodology to develop a web desktop platform. Our mission was to address user-centered problems identified through extensive research and to design solutions that aligned with both business objectives and user needs.

Main Responsibilites
  • Empathize: Business understanding, heuristic analysis, benchmarking, surveys, interviews.
  • Define: Patterns, insights, user persona, empathy map.
  • Ideate: Ideation matrix, idea prioritization, paper sketching.
  • Design: Wireframing (medium and high fidelity), prototyping, information architecture, user flow.
  • Test: Moderated testing, iteration.

Due to the sensitive data handled during this project, it is not possible to share complete information.

Phases and resources
  • Empathize: Business understanding, heuristic analysis, benchmarking, surveys, interviews.
  • Define: Patterns, insights, user persona, empathy map.
  • Ideate: Ideation matrix, idea prioritization, paper sketching.
  • Design: Wireframing (medium and high fidelity), prototyping, information architecture, user flow.
  • Test: Moderated testing, iteration.
Design

Wireframes