In this solo design challenge, I tackled , a concept focused on promoting sustainable transportation through user-centered design. I initiated the process by identifying user motivations and aligning them with environmental objectives, then crafted low-, medium-, and high-fidelity wireframes to shape the user journey. The final deliverable was an interactive prototype built in Figma, incorporating micro-interactions and smooth transitions that effectively simulate the user experience and support iteration and usability testing.
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Researched user motivations and pain points in sustainable mobility
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Applied Design Thinking to frame and ideate solutions
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Created moodboards and sketched concepts for visual direction
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Designed wireframes (low to high fidelity) to refine user flow
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Built an interactive Figma prototype with micro-interactions and transitions
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Target Audience: Employees of large companies in India interested in sustainable mobility.
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Brand Values: Innovation, sustainability, health, and collaboration.
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Key Principles: Accessibility, usability, and an engaging visual experience.
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Accessibility: Adequate contrast.
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Intuitive Flow: Prominent buttons, clear visual hierarchy, and motivational elements.
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Visual Strategy: Use of illustrations that evoke movement and nature.
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Log their traveled kilometers
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Convert them into "Green points."
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Redeem these points for exclusive rewards such as discounts, donations to environmental causes, or products
Moodboard
Sketches
UI Kit
I developed a UI kit including design guidelines (logos, colors, typography, buttons, assets, and icons) to ensure visual consistency and scalability across the platform. This component system streamlined the transition from wireframes to the interactive prototype, ensuring coherence on every screen.